Monday, November 11, 2019

How to Align Your Mobile (Search Engine Optimization) SEO Efforts for Google and Bing

How to Align Your Mobile (Search Engine Optimization) SEO Efforts for Google and Bing

Mobile usage, in general, has increased. There are more people accessing the internet from a mobile device. Internet-connected to smartphones does so to save time and solve problems. And the best user experiences guide on mobile.

Google and Bing have already introduced their mobile-friendly algorithm. Those with extensive marketing plans need to accommodate both Google and Bing. How should you target your mobile SEO efforts, and let's take a look at how Bing compares with Google in the mobile rankings.

Similarities between Google and Bing's mobile SEO guidelines:

Bing follows Google's lead from time-to-time. The following points are where the two search engines meet. Both of these suggest responsive design sites. This is because they use the same URL for desktop and mobile pages. So that makes crawl and index easier. 

1. While both search engines have already paid attention to mobile, they have improved how users experience search on mobile devices. Google and Bing will promote better content quality for mobile users. 

2. To make sure your pages are mobile-friendly, you need to run every page with their mobile-friendly testing tool. 

3. To enhance users' understanding, both of these have added user agent recognition to their bots. It allows web pages to be read by different devices and allows pages to be viewed. User-agent detection is important for dynamic serving pages.

4. Local search is one of the most important things on mobile. Local businesses have a lot of offers from mobile search exposure. Local Search Engine Optimization (SEO) is a big deal for Google and Bing. And to get the ranking and visibility you deserve, their service is important.

5. Quality content is an important factor. This may seem unnecessary to you. But Google and Bing aim to display unique, quality content in SERPs. They use various signals to determine the value, freshness or significance of content for user queries. 

6. There are many similarities between Google and Bing. Some of them are:

a) Users have to scroll vertically, not horizontally, to view the entire content on the mobile page.

b) Text on a mobile phone screen is easy to read, so text size has to adapt when a mobile device accesses a page. Users should not zoom in or out to read the text.

c) Users should find easy ways to navigate on the mobile site. Such as scrolling, hitting social share or category buttons. Links should also be placed far enough apart so that users can tap the one they need.

Google and Bing differ in mobile SEO. Both search engines start to go on a relatively different path in the ranking pages for mobile search. Knowing the differences that inform your SEO and marketing strategy and how to approach mobile SEO accessible to both sides will improve.

Track rankings through both Google and Bing. Monitor the progress of your efforts. Close tracking of both
Google and Bing rankings and other search engines can help you improve.


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